The Right Story
What makes some bad ideas successful, and why do many good ideas fail?
January 2019 It turns out there is no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time, to the right people. The success or failure of our ideas depends on us telling the right story. We can only do that by being clear about the change we want to create, and why—and then bringing enough of the right people with us on the journey. It’s up to us, the changemakers of today and tomorrow, to galvanise those people we hope to bring on the journey with us. That’s what this book is about. It’s not just about helping you to change someone’s mind. It’s about how you can get better at articulating the change you want to create and understanding the people you want to influence, inspire or impact—so you can build upon what they already believe and ultimately shape the future you and they want to see.
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Praise
“Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful.”
— Seth Godin
“With the right amount of brevity and depth, Jiwa provides a closer look at the art of storytelling with a broad perspective of the effects it can have and why it matters. For those of us with a message to share, this short read pacts a powerful punch.”
— Karie L. Alton