Make Your Idea Matter
“'A little book with a very big message. Your idea is worth a great story, well told.'”— SETH GODIN
October 2012 The path to success is littered with great ideas poorly marketed. Don’t let yours be one of them. Make Your Idea Matter is a call to action for entrepreneurs, emerging brands & anyone with a great idea, who knows that to stand out in today’s noisy world they need to tell a better stor
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Praise
“Every story you tell is a choice, and the choices you make matter. For best results make the choice to read this book.”
— Chris Guillebeau
“Make Your Idea Matter is a book that s easy to get into and hard to escape. Full of valuable, original, engaging content. Bernadette Jiwa has been likened to a female Seth Godin and I have to agree.”
— Robert Gerrish— Director of Flying Solo
“The most brilliant people I have known have the rare ability to distill complexity to an essence. This is what Bernadette Jiwa does for entrepreneurs in Make Your Idea Matter.”
— Mark Schaefer
“If I discover one useful insight in a business book, I consider the time well spent. This surprising little book delivers them in spades!”
— Tom Asacker
“Now is your time to make a difference, your time to be the best at what you love doing, your time to use your skills to enrich not only your own life, but the lives of each and every individual you do business with. It doesn t matter if your idea has been done before, because as Bernadette rightly points out, it hasn t been done by you.”
— David Airey — Author of Logo Design Love