Hunch
In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever.
JUNE 2017 Longlisted for the 2017 800-CEO-READ Business Book Awards What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch—the intuitive understanding of a deep, unmet need. Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution? International bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like those that launched the beloved Spanx and Goldieblox brands, Hunch is a guide to cultivating your intuitive powers, and a roadmap to getting from insights to ideas that fly, examining the less talked about and often unexplored intangibles of innovation—empathy, creativity, trust and uncertainty. Every breakthrough idea starts not with knowing for sure, but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where "x" marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.
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Praise
“This brilliant little book is sure to inspire the next new meaningful product or company.”
— Ivy Ross, VP design at Google
“At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your boldest ideas.”
— Chip Conley, strategic adviser at Airbnb
“This book provides much needed jet fuel for any leader of creative people. Bernadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech.”
— Chris Bruzzo, chief marketing officer at Electronic Arts (EA)
“Hunch arms you with powerful tools you won’t find in a traditional business book. Read it and realize the potential we all have to be creative.”
— Antonio Zea, Senior director at Under Armour
“While data-driven decision making is a useful business capability, Bernadette Jiwa reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this important skill.”
— Steve Clayton, Chief storyteller at Microsoft
“Your next great insight is right under your nose, and you’re probably missing it. Bernadette Jiwa expertly shows you how to connect the dots in your world to transform everyday hunches into impactful work.”
— Todd Henry, author of The Accidental Creative